Projects > Entrepreneurship > BioBuild

Nest Strategies Client Project

BioBuild

Marketing, usability, and pitch support for an AI bioinformatics platform

BioBuild is a no-code AI bioinformatics platform designed to help researchers move from raw genomics data to useful results faster. My work focused on beta-tester recruitment materials, a launch-video script, poster/flyer concepts, usability analysis, and pitch deck updates.

BioBuild platform demo screenshot

BioBuild demo frame showing the no-code bioinformatics workflow in context.

My RoleMarketing strategy and UX analysis
Location / DatesBioBuild x Nest Strategies
2025 – 2026
OutputsLaunch script, recruiting flyer, tall posters, usability analysis, pitch updates
Skills LearnedGo-to-market messaging, UX review, outreach strategy, pitch-deck editing
1.

Project Overview

The project centered on helping BioBuild explain a technical product to two audiences: researchers who might join the beta and stakeholders evaluating the business. The resource folder includes the working brief, launch video script, meeting notes, SWOT analysis, pitch critiques, and sample slide updates used to shape that communication package.

2.

Deliverables

1

Recruiting Flyer

BioBuild recruitment flyer with Slack QR code and three-step workflow

Recruiting collateral for beta testers, built around a simple value proposition: upload data, ask a research question, and let BioBuild generate a reproducible analysis path.

2

Video Outline Example

BioBuild launch video outline with timing, spoken script, audio cues, and visual inspiration

Launch-video planning sheet with timed beats, spoken script, sound direction, and visual references for a researcher-focused product narrative.

3

Tall Recruitment Poster

Tall BioBuild join our team poster for beta tester recruitment

Vertical poster concept for campus outreach, emphasizing BioBuild’s platform mission, beta-tester program, and community involvement.

4

Pitch Deck Revisions

Original BioBuild solution pitch slide before revision
→
Revised BioBuild solution pitch slide after revision

Slide revisions tightened the product story, replaced scattered screenshots with a consistent workflow, and made the no-code value proposition easier to scan.

5

Usability Analysis Notes

↻Consistency and StandardsAdd drag-and-drop behavior to better match industry expectations.
?Help and DocumentationAdd user guidance or help documentation for first-time users.
!Error PreventionMake sign-up and login errors more specific and actionable.

Nielsen heuristic review surfaced product improvements around workflow conventions, onboarding support, and clearer sign-up error handling.